The global toys and games market size valued at $101.5 billion in 2018 and is expected to grow at a CAGR of 4.6% from 2019 to 2025. With names like Mattel, Hasbro, and Lego dominating the toy and game market, it comes as no surprise how large the global industry is. The business introduced select toys last year that were made from completely recycled, recyclable, or bio-based plastic materials and packaging. The new PlayBack program follows shortly after the company announced its Drive Toward a Better Future commitment that all Matchbox die-cast cars, playsets, and packaging will support Mattel’s overarching 2030 sustainability goal. Furthermore, the company plans to accept toys from other Mattel brands in the future. The business stated that the program will be extended into France, Germany, and the United Kingdom (UK) through its third-party recyclers. Additionally, the program is only available in the United States (US) and Canada. Our Mattel PlayBack program is a great example of this, enabling us to turn materials from toys that have lived their useful life into recycled materials for new products.”Ĭurrently, the program created by the company is only accepting toys under the Barbie, Matchbox, and MEGA brands. Richard Dickson, president and COO of the business, said in a statement, “Mattel toys are made to last and be passed on from generation to generation.A key part of our product design process is a relentless focus on innovation, and finding sustainable solutions is one significant way we are innovating. Downcycling refers to the recycling of waste where the recycled material is of a lower quality or functionality than that of the original material. In addition, the company claims that materials from toys that cannot be recycled or repurposed will be downcycled or converted to energy. From there, the toys will be sorted by material type so that they are properly recycled for future toys. This company mission is meant to educate children on the importance of protecting the environment and increase sustainability efforts.įor parents to get involved in the Mattel PlayBack program, they simply go online to print a shipping label, pack their toys, and send them directly to the business.
This recovery and reuse program supports the greater mission of the business to achieve 100% recyclable, recycled, or bio-based plastic materials across all products and packaging by 2030. This new program will allow families to send in used toys once their children are done with them so that the parts from the old toys can be used to create new ones. Mattel, a leading global toy business for children and family entertainment, announced the launch of Mattel PlayBack. Mattel, a global toy company, announced its new toy takeback recycling initiative, Mattel PlayBack.
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